Pete has been creating point of sale display promotional items, stands and cabinets since the mid 1980s, designing prototypes and building jigs in order to process multiple-off identical items, for many large high street names, including Sainsburys, Tescos, BHS and Next where corporate identity necessitated that display items should be identical from store to store.

In 2008 he started his own business AD Display and while its fair that the high street has changed dramatically in the last 30 + years, the value of brand identity has never been greater, and so attention to detail, precision manufature and finishing are as important now as ever before.